

- Open linkedin website how to#
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Think about it: would you go up to someone at a professional event and ask them to become pals with you just cuz? No.
Open linkedin website how to#
But how do you make a connection request with someone you've never met and start building a professional relationship? How to make connections on LinkedIn without being cringeyĬonnection requests without context can come across as…weird. It's gross (and painfully obvious) if you only interact with someone to capitalize on using them in the future.
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For example, I asked a follow-up question on MK Getler-Porizkova's post about why marketers should have an active LinkedIn profile.īut remember, your relationship-building shouldn't be transactional.ĭon't interact with someone's posts only to get something (a referral, a job, a free consultation) in return.ĭon't make an ask after sharing a single comment on someone's post.ĭon't be spammy and stalk someone's every LinkedIn footprint to get their attention. Instead, ask a question you actually want to know the answer to. Don't ask something just for the sake of it-insincerity shows. Three easy ways to do this:Īsk questions about the post. You need to put a little more thought into your comments and interactions if you want someone to notice you. They react with a thumbs up and promptly forget you exist.īut low-effort (albeit well-meaning) comments don't cut it anymore. You think, "I'll interact on this post to get into their radar," and you leave a dry comment about how you found their insights helpful. Let me set the scene: you come across a thought leadership post from one of your potential employers on LinkedIn. Step 3: Build relationships through thoughtful comments and genuine DMs I didn't particularly enjoy it, but the result was worth it: a LinkedIn feed I enjoyed, learned from, and wanted to return to. I'll admit this task was painfully cumbersome and manual. You can also do this exercise while scrolling your feed, removing anyone whose posts or interactions don't align with what you want to see on your LinkedIn homepage. A travel influencer I don't know why I added? Gone. An old coworker who posts unhelpful "company updates" five times a week? Out you go. A distant college acquaintance who now works in accounting and is a complete misfit for my profile? Connection removed. So I did the unglamorous task of running a fine-toothed comb through my LinkedIn connections-one by one. I had accepted all my connection requests, followed anyone and everyone, and never cared to curate the content I consumed. I'd see updates from schoolmates in starkly different fields or posts from former colleagues about growing in a job role I no longer worked in. When I first started getting serious about LinkedIn, I'd always see content I wasn't excited about, get discouraged, and close the app. Step 2: Run a fine-toothed comb through your connections If you really want to shine, the next step is making engagements and building relationships. Optimizing your profile is just the bare-bones first step when you enter the world of LinkedIn. But if you want that extra spice in your LinkedIn profile, using these personality-rich features is your best bet. You might not be familiar with Katelyn, but if you see her on your feed enough times, you'll start to associate her as "the yellow gal." A solid way to build familiarity with your audience.Īgain, the cover photo is an optional addition-I do completely fine without it. And that yellow background is no surprise-Katelyn uses color psychology to make people remember her. Her profile picture pops without being too laid back. A good middle ground is a distraction-free photo that clearly shows your face.Ī great example is Katelyn Bourgoin. You don't need to be in a black business suit, but don't go as casual as a lying-on-the-beach either. Use a professional profile image without being too over-the-top. LinkedIn profile picture: Katelyn Bourgoin Instead of telling you what to do, I'll show you what the best ones look like-use these LinkedIn profile examples as inspiration to whip up your own. A dusty LinkedIn is an instant turn-off for potential clients and employers.


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Step 1: Update your LinkedIn profileīefore you get started with advanced steps like cold messages and regular content production, you need to update your LinkedIn profile. Build secure, automated systems for your business-critical workflows across your organization's technology stack. Zapier is the leader in no-code automation-integrating with 5,000+ apps from partners like Google, Salesforce, and Microsoft.
